There is fierce competition in the weighing sensor industry, just like other sensor industries. This competition includes the civilized gentleman competition in terms of image, brand, and service, as well as the unfair price competition in terms of material modification, component replacement, cost sharing, and quality abandonment. These competitions mainly manifest in the following four aspects:
1. Some electronic weighing products have extremely low prices, some of which are only one tenth of the international market price. This factor determines that there is no room for expansion in the pricing of weighing sensors, forcing production enterprises to lower prices and offer many free services, or forcing production enterprises to maintain inventory levels and bear the risk of inventory and costs, resulting in a decrease in the profits of production enterprises;
2. Misleading consumers, causing many users to misunderstand the stability and reliability indicators of weighing sensors. Some companies do not mention that this product is a semi permanent device and belongs to the IP67 or IP68 protection sealing level. It can work stably for at least ten years without mentioning it. Instead, they describe it as a vulnerable device that is frequently loaded, allowing users to accept the quality of this product while accepting the price of this weighing sensor;
3. At the cost of sacrificing product quality, we crazily reduce costs and use various means to seize the market. For example, we use more than 3000 yuan per ton of 40Cr steel instead of more than 10000 yuan of 40CrNiMoA alloy steel as the elastic body for weighing sensors, and use ordinary strain gauges at around 5 yuan per piece instead of precision grade strain gauges as sensitive components, forming low-quality but not low-priced, and profiting from it;
4. The lax supervision of legal metrology management has made it easier for some individuals and weighing sensor enterprises with poor or insufficient production equipment to enter this industry, leading to increased production capacity and lower prices, resulting in a significant decrease in profits for legitimate enterprises, and even unprofitable shutdowns, posing numerous difficulties.
The victims of the above competition are often weighing sensor enterprises with high technical level, good process equipment, strict quality control, and good after-sales service. The ultimate victims are the vast number of users. On the surface, the direct cause of the price war in recent years is the overcrowding of the weighing sensor market, which some people and enterprises have to launch in order to profit and survive. Its essence is caused by the leadership and management supervision departments losing control of management and lax supervision and inspection.